We all know that in developed countries, water treatment technology is very advanced, the street just twist open a faucet can be directly drinking water, very convenient. Comparison of China, in recent years, with the industrial development, groundwater pollution is more serious, the residents of the daily drinking water can only be bottled water or water purifier-based. In these two competing ways of drinking water, household water purifiers will further replace the bottled water market?
In this regard, Susan will analyze for you.
In the current drinking water environment, is still dominated by bottled water, although the water purifier will to a certain extent impact the bottled water market, but want to completely beyond is very difficult to realize, this is because bottled water has a variety of water purifier does not have the advantage.
First, bottled water quality, nutritional diversity, taste diversity
As the various brands of bottled water from different regions; different regions have different water quality; different water quality will contain different trace elements; different trace elements will make the taste of bottled water varied, which can provide consumers with more choice, drinking water that suits them. After all, the water purifier can only filter the local tap water, which first of all limits the source of water, the taste is always the same, drink over the years will make people tired. What's more, cheap water purifiers just remove all the substances in the water, without the essential nutrients, year-round drinking will make the human body nutritional imbalance, not conducive to health.
Second, the water purifier needs to be replaced regularly filter, if the filter is not changed for a long time, but will cause secondary water pollution!
The general service life of the cartridge for about six months, poor water quality in the region three months to be replaced. And quality bottled water is not to worry about the problem of secondary pollution, because bottled water in the production process will be used in the tailored production process to remove harmful substances in the water, the barrel will also be sterilized. After production, there will be relevant departments to carry out product testing, only to meet the relevant standards set by the state before going on sale, quality is guaranteed.
Third, compared with water purifiers, barrel water is more convenient to drink!
We spend a high price to buy a water purifier, usually about three to five years, during this period if the change of residence, handling and installation will be very inconvenient, it is a pity to throw away. Barrel-filled water is completely free of such concerns, drink with the purchase, drink how much to buy how much. So it will form a fixed consumer groups, such as tenants, dormitories, offices, etc. are suitable for the use of bottled water.
Fourth, the rapid development of bottled water, by the consumer popularity of high
From the rise to the present, just more than thirty years on the national market, the well-known brands are unknown geometry, even many remote areas have the production of barrels of water enterprises. Such a broad market share and a wide range of brand enterprises, is difficult to reach the water purifier industry. Especially in recent years, people are paying more and more attention to health and wellness issues, and bottled water as recognized as the safest health drinking water, by more and more people.
Fifth, the sales channels of bottled water are more extensive, water purifiers are purchased with a large one-time investment, and the customer base is relatively small.
Barrel-filled water belongs to the daily consumables and necessities, whether it is a water store, supermarkets, department stores or countryside kiosks are on sale, easy to buy, the cost of a purchase is also relatively inexpensive, from more than ten to twenty dollars of barrel-filled water are on sale. The water purifier belongs to the range of household appliances, and a one-time investment is also high, unlike the purchase of bottled water as convenient as random.
Sixth, the water purifier industry is a mixed bag, poor quality water purifiers, and well-known bucket of water with brand protection, more trusted by consumers!
At present, many water purifier companies are unlicensed operation of the black, its production of poor quality products, and there is no comprehensive after-sales protection, can only be sold through the low price to get consumers. On the contrary, the well-known brand of bottled water, has a good brand awareness and after-sales service, trusted by consumers, so the consumer groups are more fixed, the market situation is relatively stable, the annual sales and production volume is still growing up.
Based on the above six reasons, the bucket of water market share compared to the water purifier is more stable, broad, and is still in continuous development. And water purifier for various reasons, the market is limited, want to exceed the possibility of the barrel water market is low, only as a complementary commodity sales. However, although part of the market overlap competition, but now there is the same trend of moderation, many consumers will choose to drink water quality barrels of water, and water for domestic use is to choose a water purifier processed tap water, the two complement each other, complement each other, which in the future development of the two industries will likely become a norm.