Water purification information

Water purifier industry sales increased by 23% year-on-year, Aicksn and Xiaomi seized 40% of the market share

Update time : 2021-08-30 14:58:36

The market for water purifiers has always been blank, and the penetration rate needs to be improved. However, in the past two years, with the technological upgrades and iterations of the water purification industry, as well as the growing consumer demand for healthy living and quality water, the water purification industry is on the verge of explosive growth.

At present, among all household appliances, water purifiers have grown into the second largest category after electric fans, surpassing multiple categories such as water dispensers, vacuum cleaners, and humidifiers.

Compared with the same period last year, the sales volume of household water appliances for household appliances has also increased significantly this year. According to data from JD.com, the sales of mid-to-high-end water heaters in 2021 increased by over 100% year-on-year; according to Whale Staff data, the cumulative sales of JD’s water purifiers exceeded 4.7 million in the first half of this year, with sales exceeding 3 billion. Among them, Q2 quarter net sales exceeded 2.7 million units, and sales exceeded 2 billion, an increase of approximately 23% year-on-year.

With the further development of the water purifier market, the market structure is basically set. As a whole, aicksn and Xiaomi are the leading companies, and the two have a market share of over 40%. The remaining brands of Midea, Qinyuan, Philips, Joyoung, Haier, Smith, 3M and Supor will share the surplus.

However, although market concentration is high and competition barriers are high, if large companies lack sensitivity to the market environment, once small and medium-sized enterprises make up for the lack of channels through product technological innovation, there is also the possibility of subverting the former. In fact, many companies are already working hard on this road. They start from different directions and try to seize the market ahead of time.
For example, Midea Zero Submergence 2.0 technology, which improves and upgrades basic functions, and Philips' "full-time fresh" technology; such as AO Smith and Vantage, which meet the individual temperature needs of different consumers for coffee, milk powder, etc.; for example, closely integrated with smart homes , Xiaomi Smart Interconnected Water Purifier, which completes the smart water solution for the whole house, and so on.

The growth opportunities of the water purifier market are controlled by the innovation of major companies. It can be seen that water purifiers less than 1,000 yuan have the highest sales, but water purifiers of 2,500 yuan and above have the fastest growth. This also means that a new wave of technological optimization and functional innovation has been set off, and efforts are being made to move closer to the younger generation with strong receptivity and consumption power.

At the same time, related data predicts that from 2016 to 2021, the water purifier market is expected to maintain a compound annual growth rate of 50%, and water purification equipment will maintain a rapid growth trend. The scale of water purifiers will exceed 150 billion in 2021. Yuan.
Then, companies trying to have a long-term development in the field of water purifiers can start from different categories of water purifiers, different prices, and different application scenarios, and comprehensively analyze the capacity, competition pattern, demand, and their own positioning and development direction of each market segment. , To think about the layout of the new strategy.

Previous : What does the water purifier filter? What are the functions?

Next : The sales of air purifiers are on a downward trend. Is it because the air purifiers are useless?

Worried that water filters aren't worth it? After reading these 5 key issues and then make a decision

Jul .11.2025

Summarization in the installation of water purifiers, we are concerned about several core issues, want to install a water purifier and hesitation of friends to refer to it!

Don't spend impulsively! When buying an air purifier, you should understand these points and avoid wasting money

Jul .10.2025

When purchasing air purifiers, be sure to keep these in mind: CADR value, CCM value, noise control, filter replacement cycle and intelligent control features, each point is related to our experience and health.

Learn how to choose a water purifier in 3 minutes, avoid 5 hidden pitfalls and save money and trouble easily!

Jul .10.2025

The simplest and most straightforward words how to choose the right water purifier for you, avoid those common pitfalls, stop being cheated of money, and let the whole family drink healthy water.

Is it really safe to drink water from a water purifier every day? Let's talk about the truth you want to know

Jul .09.2025

"Will drinking this filtered pure water every day be bad for the body, will we drink such pure water every day affect our health??" Let's talk about this issue together

Products

Household Water Purifiers Commercial water purifier Industrial water purifier system Outdoor water purification solution

About Us

Company Profiles

Room 907-2, Building 1, Aviation Free Trade Plaza, 428 Gaoqi North Road, Huli District, Xiamen City, Fujian Province, China

+86 18150113095

ye@ogesz.com

Xiamen Ouge Digital Technology Co., Ltd

简体中文 Español Русский 日本語 Deutsch Français Português

Susan Susan

Susan

Susan Huang

Leave a message